Rethinking the Good: Moral Ideals and the Nature of Practical ReasoningIn choosing between moral alternatives choosing between various forms of ethical action we typically make calculations of the following kind: A is better than B; B is better than C; therefore A is better than C. These inferences use the principle of transitivity and are fundamental to many forms of practical and theoretical theorizing, not just in moral and ethical theory but in economics. Indeed they are so common as to be almost invisible. What